Just in time for the colder months ahead, Tribe Kelley — the USA-made lifestyle brand founded by DIAMOND-selling Country music superstar Brian Kelley and his wife, Brittney Kelley — is introducing its all-new HIGH COUNTRY polar fleece collection. Available online starting today, the brand’s final collection for 2026 delivers an ideal fusion of warmth, softness, and easygoing style. Go here to shop the HIGH COUNTRY collection now.
Featuring plush polar fleece in après ski plaid and classic solid colors including frost pink, timber brown, and telluride teal, HIGH COUNTRY brings both eye-catching aesthetic and comfort-driven design to an array of Tribe Kelley’s most coveted silhouettes. Along with cropped and unisex tops, the fleece collection includes wide-leg pants, drawstring joggers, overalls, and headbands. Rounding out the HIGH COUNTRY lineup are ribbed leggings, long-sleeve tops, and fuzzy wrist warmers, as well as new takes on Tribe Kelley’s beloved Butter Sweats, including wide-leg pants, hoodies, and mock-neck tops in fawn prints and powder pink. Equally suited to cold-weather outdoor adventures and cozy days at home, each piece echoes Tribe Kelley’s commitment to creating carefully sourced clothing that fits naturally into everyday life. Retail prices for the HIGH COUNTRY collection range from $40 to $200. All items are available online, with select pieces coming to the brick-and-mortar Tribe Kelley Surf Post in Santa Rosa Beach, Florida.
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Last Friday (11/6), Tribe Kelley presented an exclusive first look at HIGH COUNTRY at the annual Tribe Kelley Honky Tonk in Nashville, transforming the invite-only gathering into an après-ski-inspired celebration. Attended by close friends and the brand’s top customers, the event gave guests the chance to shop the new collection ahead of its official launch, enjoy live performances from Brian Kelley and rising Country star Katlin Owen, and take part in a winter wonderland of experiences. Along with an ornament-making station featuring fabric from Tribe Kelley’s latest drop, the evening included a tattoo parlor, a s’mores bar, an ice luge serving up apple cider margaritas, and more — all set against a backdrop of falling faux snow. Check out the recap video on Tribe Kelley's IG here!
HIGH COUNTRY arrives during a busy season of must-have offerings from Tribe Kelley, including the return of the hugely popular Mossy Oak x Tribe Kelley collaboration. Originally introduced in 2023, the collection brings Mossy Oak’s iconic Greenleaf camouflage pattern to a selection of Tribe Kelley signature styles, merging modern fashion with timeless outdoor heritage. The brand also recently launched Butterland: a dedicated home for its bestselling sweats in core colors and most-loved styles, each reflecting Tribe Kelley’s comfort-minded craftsmanship. In addition, Tribe Kelley has restocked its sought-after Down to Earth signature scent, an earthy yet smooth unisex fragrance available in a full-size bottle or travel roller. With notes of moss, vanilla, tobacco, and more, the Down to Earth line also includes two candles (a 28-ounce three-wick and 9.5-ounce two-wick).
In a particularly personal collaboration, Tribe Kelley recently joined forces with the University of Georgia (Brittney’s alma mater) for Tribe x UGA — a limited-edition collection of game-day apparel and accessories, including hoodies, sweats, leggings, hats, and more. First unveiled in September, Tribe x UGA is available only while supplies last.
Founded in 2014, Tribe Kelley began as a passion project born on the road and soon expanded into a multifaceted lifestyle brand rooted in quality, comfort, and connection. With all products proudly manufactured in the United States, the family-owned company is dedicated to ethical production and thoughtfully sourced materials, ultimately creating long-lasting pieces that make customers look and feel their best. For more information, visit tribekelley.com.
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