ABOUT COUNTRY THUNDER MUSIC FESTIVALS:
Country Thunder Music Festivals thrives as the world’s preeminent Country music festival brand. Led by President and C.E.O. Troy Vollhoffer since 2005, it continues to set the tone for Country music and culture. This global powerhouse encompasses annual multi-day events in six major markets across two countries, earning “Festival of the Year” at the ACM Awards three times and entertaining millions of fans to date. Its stages have welcomed GRAMMY® Award-winning generational superstars, genre-busting trailblazers, and rising talent alike. Beyond boasting a reputation for once-in-a-lifetime collaborations, it has perennially provided a launchpad for breaking acts. Between those powerhouse performances, each location features an immersive concourse consisting of numerous cuisine and beverage options, local vendors, and various attractions. Dubbed “a pillar of country festival culture” by Holler., American Songwriter has hailed it as “a country music lover’s dream,” while The Tennessean summed it up best, “For three decades, the Country Thunder brand has succeeded in offering fans top-tier performances.” The brand’s festivals include Saskatchewan, Arizona, Wisconsin, Alberta, and Florida. As always, Country Thunder Music Festivals embodies the past, present, and future of Country music and so much more.
ABOUT COUNTRY THUNDER WISCONSIN:
With a storied history as the epicenter of Country music in America’s heartland, Country Thunder Wisconsin is one of the nation’s leading music festivals, which in 2026 will celebrate 30 years of fun. Held at Shadow Hill Ranch in the lush rolling hills of Twin Lakes, Wisconsin, breathtaking backdrops and unforgettable performances have made Country Thunder Wisconsin a premiere destination for music, camping, and community, with roots dating back to 1996. Now one of the most anticipated events in Country Thunder calendar – the largest Country music festival brand in North America – the annual four-day summertime fest was transformed into the “biggest party in the Midwest” by visionary CEO Troy Vollhoffer, who took over Country Thunder in 2009. Since then Country Thunder Wisconsin has welcomed more than 1 million fans through its gates and been honored as “Festival of the Year” by the Academy of Country Music, pairing superstar lineups with world-class attractions, and some of the best camping in the United States. Its superstar alumni include Luke Combs, Morgan Wallen, Jelly Roll, Toby Keith, Blake Shelton, Dierks Bentley, Miranda Lambert, Brad Paisley, Keith Urban, Tim McGraw, Chris Stapleton, and many more. After 30 years, the crown jewel of Country music in the Midwest returns on July 16-19, headlined by Gavin Adcock, Riley Green, Keith Urban, and The Red Clay Strays.