ABOUT COUNTRY THUNDER MUSIC FESTIVALS:
Country Thunder Music Festivals thrives as the world’s preeminent Country music festival brand. Led by President and C.E.O. Troy Vollhoffer since 2005, it continues to set the tone for Country music and culture. This global powerhouse encompasses annual multi-day events in six major markets across two countries, earning “Festival of the Year” at the ACM Awards three times and entertaining millions of fans to date. Its stages have welcomed GRAMMY® Award-winning generational superstars, genre-busting trailblazers, and rising talent alike. Beyond boasting a reputation for once-in-a-lifetime collaborations, it has perennially provided a launchpad for breaking acts. Between those powerhouse performances, each location features an immersive concourse consisting of numerous cuisine and beverage options, local vendors, and various attractions. Dubbed “a pillar of country festival culture” by Holler., American Songwriter has hailed it as “a country music lover’s dream,” while The Tennessean summed it up best, “For three decades, the Country Thunder brand has succeeded in offering fans top-tier performances.” The brand’s festivals include Saskatchewan, Arizona, Wisconsin, Alberta, and Florida. As always, Country Thunder Music Festivals embodies the past, present, and future of Country music and so much more.
ABOUT COUNTRY THUNDER FLORIDA:
Country Thunder Florida brings all the action of your favorite Country music experience to the beach. Following its 2019 introduction, it has emerged as a fan favorite and the perfect kickoff to summer in the Sunshine State. Finding a home at St. Pete Beach in 2026, it occupies the most expansive space of any Country Thunder festival on glistening white sand and adjacent to crystal clear waters of The Gulf. Thus far, it has spotlighted the likes of Luke Combs, Morgan Wallen, Toby Keith, Luke Bryan, Dierks Bentley, Eric Church, Jason Aldean, Keith Urban, Cody Johnson, HARDY, and more. Hailed by Country Now as “an epic weekend,” it’s an unrivaled and unparalleled destination for sun, fun, and Country music and culture.
ABOUT TROY VOLLHOFFER:
Between running the world’s preeminent Country music festival brand, hosting a popular podcast, and giving back at every turn as a philanthropist, Country Thunder President and C.E.O. Troy Vollhoffer has quietly distinguished himself as a music industry renaissance man. Raised in Regina, Saskatchewan, he went from working in his father’s local theater to spending more than a decade playing minor and junior professional hockey before using a Pittsburgh Penguins signing bonus to launch Premier Global Production, which supported major tours for Rod Stewart, Def Leppard, Metallica and more. In 2005, he took ownership of the longest-running music festival event in North America, leading it as the Craven Country Jamboree for twelve years before bringing it into the Country Thunder family in 2017. During that time, he expanded the brand by acquiring Country Thunder Arizona and Wisconsin in 2009 and launching Country Thunder Alberta in 2016 and CountryThunder Florida in 2019, which will move to the beach for the first time in 2026—occupying the largest footprint of any Country Thunder festival and overlooking the crystal clear waters of The Gulf. His leadership has earned multiple ACM “Festival of the Year” honors, prestigious awards from the ACM and CCMA, and recognition on Billboard’s “Touring Power Players” list. A dedicated philanthropist and host of “On the Bus with Troy Vollhoffer,” he continues to shape the future of live music with the same passion that launched his career.
