Country singer, songwriter, and artist-to-watch Mackenzie Carpenter has signed with Rich MGMT—as announced today. With this move, she joins the company’s elite and diverse roster of talent, which includes George Birge, Matt Stell, John Morgan, Darren Kiely, and more. As she continues to level up in 2025, the songstress has found the perfect team to bolster and boost her vision on a global scale.

Welcoming Carpenter to the family, Rich MGMT founder Brendan Rich shared, “This signing announce has been a long time coming, and we couldn't be more fired up to finally make it official. Mackenzie is a once-in-a-generation talent, and my whole team couldn't be prouder to be a part of everything that lies ahead!”

The Hull, GA native is verging on a major breakthrough moment after inking a deal with The Valory Music Co. / Big Machine Label Group. To date, she has gathered over 105 MILLION global streams across a growing catalog of fan favorites. In the spring, she unveiled her debut album, HEY COUNTRY QUEEN, landing a hit with “I Wish You Would” featuring Midland that is currently climbing the Country charts and notched 40.2+ MILLION worldwide streams and counting. Billboard touted it among “6 Must-Hear New Country Songs,” going on to rave, “Their vocal chemistry and mutual affinity for a retro-country sound is undeniable.” Entertainment Focus recently profiled her and predicted, “Although she’s been on the country scene since 2022, 2025 is set to be Mackenzie Carpenter’s biggest year yet.” Not to mention, she notably co-wrote each of the 13 songs on HEY COUNTRY QUEEN, establishing herself as a vital voice in Country from all angles.

Starting out exclusively as a songwriter, she became one of Megan Moroney’s most-trusted collaborators, co-writing  “I’m Not Pretty,” “Indifferent," “28th of June,” and CMA-nominated “You Had To Be There” (a collaboration with Kenny Chesney). At the same time, she has proven herself under the spotlight. Beyond supporting Moroney on a handful of dates, she has performed alongside everyone from Miranda Lambert and Jake Owen to Parker McCollum. She’s currently supporting Jordan Davis on his North American headline run, Ain’t Enough Road Tour, and will hit the road with Riley Green next year for his Cowboy As It Gets Tour. Check out the full list of tour dates at mackenziecarpentermusic.com/tour/.

Emerging as a powerhouse in its own right, Rich MGMT has also expanded the team with the addition of Kallie Rhea as a day-to-day manager. Rhea joins the company from WME. Under the leadership of respected executive and namesake Brendan Rich, the company made its introduction back in 2023, expanding its roster since launching. MusicRow, HitsDailyDouble, and more have also chronicled the company’s rise thus far.

For more information on Rich MGMT, visit RichMGMT.co, and to contact Rich, email [email protected].

 

ABOUT MACKENZIE CARPENTER:
Hailing from the small town of Hull, GA, Mackenzie Carpenter is the spunky blonde girl-next-door who fell in love with music as a kid, writing alongside her brothers and singing in church. Years later, the charming singer-songwriter has used her pure, classic Country voice to write and sing her truth, armed with an undeniable knack for penning songs that deeply resonate with listeners time and time again. With an upbringing consisting of a rowdy support system, back porch hootenannies and juicy drama, the warm and authentic Carpenter also embraces the crazy and sometimes humorous aspects that make life more interesting. She kickstarted her career as a songwriter with standout cuts like Megan Moroney’s “I’m Not Pretty,” “Indifferent" and “28th of June,” plus Moroney's recent collaboration with Kenny Chesney, “You Had To Be There,” all while honing her craft as an artist. Since signing her record deal with The Valory Music Co. in 2022, Carpenter has been named to MusicRow Magazine’s ‘Next Big Thing’ Artists Class Of 2025, Spotify’s Hot Country 2024 Artists To Watch, CMT’s Next Women of Country class of 2023 and Nashville Briefing’s Artists To Watch 2023. Carpenter’s debut album, HEY COUNTRY QUEEN, was released on March 7 and offers fans a deeper view of her multi-dimensional talents. The release follows the breakout success of previously released tracks, including the "sardonic and really, really fun” (MusicRow) "Dozen Red Flags" and "the year’s most irresistible duet" (Entertainment Focus) "I Wish You Would ft. Midland,” now climbing the charts on Country radio. Co-writing all 13 tracks, this bold and personal project highlights Carpenter’s inherent ability to blend fun-loving humor with deep, full-hearted sincerity. Previously sharing the bill with artists including Miranda Lambert, Jake Owen and Parker McCollum, Carpenter recently joined Megan Moroney as direct support for select dates of her Am I Okay? Tour and is on the road with Jordan Davis on the Ain’t Enough Road Tour throughout the fall. For more information and tour dates, please visit mackenziecarpentermusic.com/tour/.

ABOUT RICH MGMT:
Founded in 2023 by artist manager Brendan Rich, Rich MGMT is a boutique artist management company based in Nashville, TN. With clients including Matt Stell, George Birge, Darren Kiely, John Morgan, and Mackenzie Carpenter, Rich MGMT aims to operate with integrity and authenticity as it works with each client to refine their unique voice and point of view to personalize their approach to guiding artists throughout each aspect and stage of their careers.