LOCASH’s Galaxy Label Group continues to grow at lightspeed this year, scoring its very first No. 1 and resonating throughout Country music and culture. The label founded by the PLATINUM-selling duo, comprised of Preston Brust and Chris Lucas, has only accelerated its expansion by breaking the news of a major promotion and a key hire today. LOCASH have upped Cheryl Broz to VP of Operations and welcomed Mitch Mills as the company’s National Director of Promotion. Beyond packing houses on tour, dominating radio with a MULTI-WEEK No. 1 hit, and racking up MILLIONS of streams, the pair have balanced their creativity with entrepreneurial acumen, making a series of significant business moves in 2025.
 
Brust and Lucas have worked hand-in-hand with Broz to facilitate a string of wins over the last year. They’ve now advanced her from head of National Field Promotion to VP of Operations. In this role, her responsibilities will also encompass digital initiatives and overall marketing strategy. She remains one of the industry’s most-respected and esteemed leaders, having built an impressive track record as an independent radio consultant for Crave Records, Columbia Records, Arista Records, EMI, Island-Def Jam, and Curb Records before joining the Galaxy Label Group team in 2024.
 
“Cheryl [Broz] continues to be an emerging industry leader with her keen vision of today's music marketplace,” Brust says. “Her decades of resume and relationships combined with her modern understanding of discovery make her a slam dunk for leadership on the Galaxy rocket ship!”
 
LOCASH’s Galaxy Label Group has excitedly appointed Mills to envision and enact its radio campaigns as National Director of Promotion and will report to VP of Promotion, Kerry Wolfe. Mills, renowned as a sought-after Promotion and Marketing executive, most recently spent 15 years at Atlantic Records/Elektra. During his tenure at the latter, he helmed successful releases for everyone from Kelly Clarkson to Bailey Zimmerman and Twenty One Pilots. Prior, he worked as Vice President of Adult Top 40 at Motown Records where he ignited campaigns for the likes of Nelly, Ingrid Michaelson, and more. Early in his career, he asserted himself as a cornerstone of Vanguard Records, leading all promotion efforts and landing hits for the likes of Matt Nathanson. At Galaxy Label Group, his purview will include all formats, spanning Hot AC, Pop, Country, and beyond.
 
“Mitch [Mills] came to us from a vast resume of major labels and will a head up the Galaxy Label Group New York office,” shares Lucas. “He has a natural ability for crossing music from format to format and knows the paths to finding new fans through innovative exposure strategies. Mitch's level of energy and positivity is infectious."

Reach the Galaxy Label Group team here:

Cheryl Broz - [email protected]
Mitch Mills - [email protected]

Founded by Brust and Lucas of LOCASH in partnership with industry veteran Skip Bishop’s Studio2Bee Entertainment, Galaxy Label Group is distributed by BBR Music Group/BMG Nashville, and features LOCASH as its first signed act.

Galaxy Label Group has taken flight to incredible heights in 2025. Energized by the team, LOCASH just celebrated their MULTI-WEEK No. 1 smash “Hometown Home” with a special party at BMI’s rooftop in Nashville, TN. Earlier this year, “Hometown Home” completed an impressive climb to No.1 at Country radio, extending the duo’s incredible track record and notching yet another career No. 1. Billboard chronicled this moment and spoke to their sustained success. Additionally, the single registered the first No. 1 from the debut release on Galaxy Label Group. In a short time, it’s become an anthem for fans, and it’s now a staple of their live show too.

LOCASH are also continuing a banner year with current single “Wrong Hearts” achieving the biggest Country radio impact of their career and another major win for Galaxy Label Group.

“Hometown Home” and “Wrong Hearts” are both featured on their latest album Bet The Farm, which has resonated with audiences and media. Listen here. Touring in support of Bet The Farm, LOCASH are hitting the road hard with a slew of headline dates, plus fair and festival stops through October. For full touring details and ticket information, click here.

ABOUT LOCASH:
A PLATINUM-selling duo who play by their own rulebook, LOCASH make feel-good Country music with a small-town spirit and big-time impact. Betting on themselves, the newest album from singer/songwriters Preston Brust and Chris Lucas Bet The Farm features fan favorites like multi-week No. 1 smash “Hometown Home,” “Isn’t She Country,” “Buzzin,” and current Country radio single “Wrong Hearts.” These add to a hit-stacked catalog that already includes their 2015 PLATINUM breakout “I Love This Life,” GOLD No. 1s “One Big Country Song” and “I Know Somebody,” nine chart-climbing singles, and over 1 BILLION global streams. Last year, the multi-hyphenates launched their own record label, Galaxy Label Group, distributed by BBR Music Group/BMG Nashville. The one-of-a-kind record label allows Brust and Lucas to maintain complete creative control over their music while mentoring a whole new generation of like-minded stars. LOCASH’s bold and soulful brand of Country has garnered nominations from the genre’s biggest award shows and earned raves from the likes of American Songwriter (who praised the duo for “hitting homers and serving up first-class songs”). After a jam-packed 2024 — whose highlights included teaming up with Monster Jam to create their own limited-edition die-cast truck and playing stadiums all over the country as support for Kane Brown’s IN THE AIR TOUR — LOCASH are going nonstop this year with in-demand headline shows, and major festival stops. They’ve also made high-profile national TV appearances on Live with Kelly & Mark, ABC’s Good Morning America, ABC News Live, CBS Mornings Plus, Fox & Friends, and more. 

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