BBR Music Group/Wheelhouse Records’ chart-topping Country duo LOCASH recently (11/3) announced their 2024 partnership with 44 Farms, one of the largest registered Black Angus cattle operations in America, live from the Grand Ole Opry stage in Nashville, TN.

Bonding over their strong values and deep love of America, the relationship between the ranchers and the acclaimed duo sparked after a concert that took place in a red barn on the 44 Farms ranch located in Cameron, TX. Leading to an exclusive song for 44 Farms called “44 Strong,” that same picturesque location is further captured in an adjoining clip, featuring 4th-generation rancher & president of 44 Farms, Bob McClaren.


“44 Strong”

“We fell in love with the place the moment we drove onto the ranch. We became old friends with everyone at 44 Farms the minute we shook hands,” shares LOCASH’s Preston Brust.

LOCASH’s Chris Lucas agrees, “We’re storytellers and 44 Farms is a story that needs to be told. America needs to know what ranchers do, day in and day out. “

44 Farms' Bob McClaren adds, “Ranching is not a job, it’s a lifestyle. The men and women in the cattle industry are honored to work 365 days a year. Rain, snow, or shine. From the moment we met Chris and Preston, we knew they had the passion and voices to sing this story. The song is named ‘44 Strong,’ but it’s not just about 44 Farms, it’s about every American rancher that came before us and will come after us. I want this effort to sing the praises of all ranchers in this industry.”

2024 will see LOCASH traveling coast-to-coast in their “44 Strong” wrapped tour bus, as they perform their hit songs and share their appreciation for the ranchers dedicated to putting beef on America’s tables. Additional information on upcoming tour dates is expected soon.




Named “country music's iconic feel-good duo” by PEOPLE, BBR Music Group/Wheelhouse Records’ LOCASH – Preston Brust and Chris Lucas – is “hitting homers and serving up first-class songs,” as hailed by American Songwriter. With their loud-and-proud anthem “Three Favorite Colors” as their current release, they delivered back-to-back high-profile collaborations with “Let It Slide” (Leslie Jordan, Blanco Brown, LOCASH) and “Beach Boys” (feat. The Beach Boys’ Mike Love and Bruce Johnston). LOCASH’s wild-and-free WOODS & WATER – EP (2021) marked the follow up to BROTHERS (2019), featuring GOLD #1 “One Big Country Song.” Known for PLATINUM breakout “I Love This Life” and their first #1 with GOLD “I Know Somebody,” they’ve earned eight charting singles, two successful albums, nearly 800 MILLION global on-demand streams, and hold a history of nods from the genre’s biggest awards shows since launching in 2015. Announcing their 2024 partnership with 44 Farms, LOCASH recently supported Kane Brown’s DRUNK OR DREAMING TOUR.

44 Farms is one of the largest registered Angus cattle operations in the United States developing premium Angus bulls and females for commercial cattle producers across the globe. From that core business, two branded premium Angus beef programs have been developed: (a) 44 Farms Steaks supplying fine restaurants and other foodservice operations with all-natural Angus beef that have never had hormones added or antibiotics administered; and (b) the new McClaren Farms brand which is an all-natural Angus beef program with no hormones ever added and can now be found in over 500 Walmart stores across five southeastern states (Florida, Georgia, South Carolina, Alabama and Mississippi). Additional information about 44 Farms can be found by visiting 44farms.com, or follow us on Facebook and Instagram @44FARMS.