PLATINUM-selling hitmakers A Thousand Horses capture a flood of heartbreak in their new video for “Never Liked The Rain,” bringing to life a Bluesy Country-Rock ballad with stormy vocals and a sound to match.

Out now and directed by Jimmy Fisco, the black-and-white clip takes place in a desolate, no-frills barroom, with the band performing for those looking only to drown their sorrows – literally. While frontman Michael Hobby pours out his soul, the heavens pour down, and there’s no shelter in sight, the video is a continuation of the story from the “Broken Heartland” music video of the story of a once-thriving relationship that's steadily gone downhill. 
 
“We wanted to capture the feeling of isolation and loneliness in the music video for ‘Never Liked The Rain’ to portray the emotions our main character is feeling as told through the lyrics of the song,” says bandmember Bill Satcher. “The setting is a smaller dive bar than the one in the preceding video for ‘Broken Heartland’ because we wanted to show how the walls are beginning to close in around him as we continue his story. The scattered split screen and black and white treatment is also used to symbolize the character’s descent into heartbreak and the bleak reality set out before him as he faces that pain down.”

Satcher continues, “A common theme on the album and in this song is accepting the journey through heartache and hard times and finally reaching the other side to meet the brighter days ahead. Our good friend, actor Chris Mason, and the director Jimmy Fisco did a phenomenal job helping us bring our vision from the song to the screen.”

WATCH THE VIDEO FOR A THOUSAND HORSES’ “NEVER LIKED THE RAIN” HERE

Co-written by Bill Satcher, Michael Hobby, and Lee Thomas Miller, “Never Liked The Rain” is part of the band’s just-released studio album, BROKEN HEARTLAND, which came out in August. Received with widespread critical support, American Songwriter lauds the album "Where anthemic stadium fillers are tempered with a down-home sound."

Produced by Grammy Award-winner Dave Cobb and the band themselves on two of the tracks, the album features a muscular mix of Roadhouse Rock & Roll, Country Drawl and Southern Soul, MusicRow used an in-depth feature to describe the project as “Ushering in a new era” of the band, and there’s more attention on the way. 

Today, American Songwriter highlights the “Never Liked the Rain” video, and a band who’ve boldly spent the last few years taking the reins of their career – with the launch of their own record label, and their own music festival.

Serving as hosts and headliners of the Southern Wilds Festival last weekend (9/24), A Thousand Horses transformed Lawrenceville, Georgia, into a mecca of music just outside the Atlanta metro area. Also featuring Anderson East and Kidd G, it was the fifth year of the unique event celebrating the people and culture of the Southland, and the community spirit the band has always fostered.

A Thousand Horses broke out in 2015 with their rocket-propelled debut single, “Smoke,” becoming the first Country group of the decade to hit #1 with their debut track. Since then, they’ve continued to charge ahead with constant touring, high-profile performances, and multiple song releases.

Along with “Never Liked the Rain,” previous releases from BROKEN HEARTLAND include “When I Hear Your Name,” “Another Mile,” and the groove-heavy title track, and the band will continue performing select tour dates through the end of the year.

LISTEN TO BROKEN HEARTLAND

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ABOUT A THOUSAND HORSES:
A Thousand Horses made history in June 2015, when the band's "Smoke" became the first debut single for a group to reach #1 on the Country Airplay charts in the 2010s. The song went PLATINUM, with the follow-up hit "(This Ain't No) Drunk Dial" also cracking Top 40 success. Both singles appeared on their debut album, SOUTHERNALITY, which reached #3 on Billboard's Top Country Albums chart. Over the years that followed, bandmates Michael Hobby, Bill Satcher, Zach Brown, and Graham DeLoach found similar success on the road, touring the country with acts like Jason Aldean and Lynyrd Skynyrd. Reclaiming their independence in 2022, A Thousand Horses has now launched a new chapter in their career with applauded sophomore album, BROKEN HEARTLAND, released via their own label Highway Sound Records. Continuing to showcase their signature blend of Country music and American Rock & Roll, the project features 10 new tracks including standouts like “When I Hear Your Name,” “Another Mile,” “Never Liked the Rain” and more.