Big Loud Records advances hard-driving label mainstay Patch Culbertson to Senior Vice President, General Manager, effectively immediately. The Billboard 2020 Indie Power Player first joined the no-holds-barred Records division as VP of A&R in 2017.

“The trajectory of this groundbreaking label has stayed true to its namesake. How? Great songs, great artists, and a world-class team,” shares Culbertson. “I am grateful every day to support the endeavors of our artists with colleagues who are simply the best in the business. Thank you Seth [England], Joey [Moi], Craig [Wiseman], and Austen [Adams] for this opportunity.”

In his newly created role as one of Nashville’s most innovative leaders, he’ll oversee day-to-day operations, commercial tactics, and creative development for the Records roster – including MULTI-PLATINUM stars Morgan Wallen, Jake Owen, Chris Lane, HARDY, along with risers MacKenzie Porter, Larry Fleet, Lily Rose, Sean Stemaly, Hailey Whitters, among a slew of other talents – that accounts for more than 15 BILLION global streams with 11 #1 U.S. airplay and 15 #1 Canadian airplay chart-toppers. With Big Loud reigning #1 on the Billboard Hot Country Songs Labels year-end chart for 2021, the A&R ace has also developed coveted research strategies in talent sourcing and proven hit determination in the digital era.

“Craig [Wiseman], Joey [Moi], and I couldn’t be happier to continue our working relationship with Patch Culbertson,” adds Seth England, Partner/CEO of Big Loud. “Patch has been with the Partners since the beginning of Big Loud Records and has helped build the label into what it is today. We want to thank him for his years of service, and to the many more to come.”

Culbertson previously spent eight years at Republic Records, last serving as Director of A&R in their New York headquarters. His high caliber track record includes the signing and development of several MULTI-PLATINUM acts including Aminé, Florida Georgia Line (via Republic Nashville), SoMo, and The Naked and Famous. In addition, he spearheaded releases from Colbie Caillat, Florence + The Machine, Mat Kearney, and The Lonely Island, and more, as well as a number of soundtracks such as TedJersey ShoreSafe Haven, and Snow White and the Huntsman.

The Massachusetts native and Middlebury College graduate is a proud voting member of the Recording Academy, Academy of Country Music, Country Music Association, and the Canadian Country Music Association.

For more information about Big Loud Records, please visit bigloudrecords.com.  

Big Loud Records’ head-turning success continues to unfold since first launching in 2015, as an expansion of innovative music company Big Loud. Accounting for more than 15 BILLION global streams with 11 #1 U.S. airplay and 15 #1 Canadian airplay hits, plus GOLD, PLATINUM, and MULTI-PLATINUM certifications, the Big Loud Records artist family includes Morgan Wallen, Jake Owen, Chris Lane, HARDY, MacKenzie Porter, ERNEST, Ben Burgess, Ashland Craft, Larry Fleet, Sean Stemaly, Shawn Austin, Blame My Youth, Lily Rose, and Jake Worthington. Further establishing its cutting-edge reputation, Big Loud Records partnered with ACM Award-winning songwriter Nicolle Galyon to create female-driven label Songs & Daughters – launching the career of flagship artist Madison Kozak and teaming up with critically-acclaimed singer-songwriter Hailey Whitters, the label also expanded in signing newcomer Tiera to its Publishing arm [in partnership with Big Loud Publishing / Warner Chappell Music]. Garnering top industry recognition, Records was honored as Platinum Label at the 2021 CRS/Country Aircheck Awards, with Billboard’s 2021 40 Under 40 Stacy Blythe (SVP Promotion) and Ali Matkosky (VP Promotion) awarded SVP-VP/National Promotion and Director/National Promotion titles respectively. Further stacking accolades, Seth England (Partner/CEO) was named among Billboard's 2021 Indie Power Players, with England, Joey Moi (Partner/Producer), Craig Wiseman (Partner/Songwriter), Austen Adams (COO), and Candice Watkins (VP Marketing) listed as Billboard's 2021 Country Power Players.