Country mainstays Randy Rogers and Wade Bowen are bringing their party-starting tune to life – with the help of a few adventurous fans – in the brand-new video for “Hold My Beer.”

The clip, which premiered exclusively on Whiskey Riff yesterday (3/29), serves as the perfect visual to the pair’s “drinkin’ song anthem” (Sounds Like Nashville), as it features their fans’ very own “Hold My Beer” moments in laugh-out-loud home videos of festive times – and several “don’t try this at home” mishaps.

“These Hold My Beer projects are all about having fun, and we were so excited to get our fans involved in that good time with us,” Bowen explained to Whiskey Riff. “To see their own ‘Hold My Beer’ moments and make them the stars of the video made the song that much more meaningful - we wouldn’t have it any other way!”
Hitting the Texas Country Radio airwaves yesterday (3/29) and written by Rogers, Bowen and Jim Beavers, the raucous-raising tune is also the title track off the duo’s critically acclaimed studio album, HOLD MY BEER, VOL. 2. Taking fans on a “rollicking” (Dallas Observer) trip down memory lane and shining a light on “the fine art of breaking open a cold one with buddies” (American Songwriter), the track brings hilarious stories of the pair’s decades-long friendship to center stage – from backing each other in a bar fight to betting on the outcome of a cheesy pickup line – all of which result in one asking the other to “Hold My Beer.”

“’Hold My Beer’ is a song that we have tried to write for years,” says Rogers. “We lived all these stories – and then some, so it was fun to bring them to life in this way.”





In a business where bands come and go and membership is often a revolving door, the Randy Rogers Band — dubbed "a perpetual live favorite" by Rolling Stone — has been making music and touring together for nearly 20 years. The culmination of the six-member band’s musical journey thus far can be heard on its latest album, Hellbent (4.26.19). The 11 tracks were produced by Dave Cobb (Chris Stapleton, Brandi Carlile, Jason Isbell, Kacey Musgraves) and recorded at the legendary RCA Studio A in Nashville, Tennessee. Randy and the band have become skilled at capturing a unique live energy and passion on their albums, and Hellbent is the perfect example. With lifetime streams nearing 300 million, this "endearing and enduring country treasure" (MusicRow Magazine) continues to forge ahead — "the guarantee of good music and a good time is what keeps fans coming back" (New York Times). So, what keeps a band together for nearly two decades? Randy cites the blend of the members’ distinctive personalities, represented in a dynamic musical chemistry that has taken the Randy Rogers Band beyond the competitive music scene in their native Texas, to a national fan base with sold-out shows across the country. In addition to fronting the iconic band, Randy is a board member of the Austin Chapter of the Recording Academy, a co-owner of Big Blind Management and the owner of the Cheatham Street Warehouse, which he purchased to help preserve the legacy that Kent Finlay left after his passing in March of 2015. His artistry also includes work with Jerry Jeff Walker, Alison Krauss, Radney Foster, Willie Nelson and the mystery duo called The Stryker Brothers, which was revealed to be Randy and mentor, Robert Earl Keen. Randy and long-time friend Wade Bowen — who have toured together extensively — released their second studio collaboration, HOLD MY BEER, VOL. 2, in 2020 – a project that fans of the “duo” had been eagerly awaiting.

Native Texan and New Braunfels resident Wade Bowen is an award-winning and highly respected singer/songwriter and recording artist. He has been a staple on the Texas country circuit for over two decades and has also made name for himself on the national and international scene, touring the world consistently over the years. Bowen has appeared on the Conan O’Brien Show, released nine, critically acclaimed studio albums (including a gospel record and a Christmas album) as well as 3 live albums (2 of which are with his longtime friend Randy Rogers). Bowen, who the New York Times calls “...an earnest and direct singer who wrings feelings from small vocal gestures and whose songwriting … is graceful, with twists like small sighs” is also a proud dad, husband and active community member both in New Braunfels and his hometown of Waco. A few years ago, he started the Bowen Family Foundation that has raised over $5 million for charities important to him and his family. The Foundation’s biggest fundraiser is a highly anticipated annual event that includes a golf tournament and music festival – called Bowen Music fest & Classic Golf Tournament.