Sweet Talk Publicity is a boutique firm specializing in entertainment and music media relations. At Sweet Talk Publicity, we are committed to garnering maximum visibility and positive attention for our clients through comprehensive, creative and strategic media campaigns. Whether developing a grassroots initiative or a large-scale national campaign, we are dedicated to identifying and communicating compelling angles to attract the targeted media and consumers.


Jensen Sussman, President and owner of Sweet Talk Publicity

Jensen Sussman, President and owner of Sweet Talk Publicity, is a public relations executive who has fashioned national campaigns for record labels, music clientele and luxury beauty brands. Sussman brings over 10 years of experience to her clients who include established entertainers, up and coming artists and songwriters.

Since launching Sweet Talk Publicity in 2008, Sussman has created and led publicity campaigns for recording artists such as Florida Georgia Line, Jake Owen, Kelsea Ballerini, Dustin Lynch, Kristian Bush, Chris Lane, Dallas Smith, Will Hoge, Frankie Ballard, Lee Brice, Josh Abbott Band and many others.

Prior to opening her firm, Sussman served as Associate Director, Publicity at Warner Music Nashville. In this position, she worked with the label’s country roster including artists Frankie Ballard, Brett Eldredge, Hunter Hayes, Jana Kramer, James Otto and The Farm.

Previously, Sussman was Associate Director, Media for Sony Music Nashville/Columbia Records Nashville, where she handled publicity for the label’s recording artists, including Gretchen Wilson, Jessica Simpson, Montgomery Gentry, Miranda Lambert, Keith Anderson and Caitlin & Will.

Sussman’s extensive record label career began when she joined Equity Music Group as Manager of Publicity and coordinated media relations for all of the label’s artists, including Little Big Town, Carolyn Dawn Johnson and Mark Wills. She also worked as an Associate Account Executive with Tractenberg & Co. in NYC, where she handled publicity for such coveted beauty brands as Sephora, T. LeClerc, Aesop and the Healing Garden.