With a goal of one million makeovers in the United States, cosmetics giant Mary Kay joins its independent sales force in providing pampering sessions for women in need through Mary Kay’s Global Day of Beauty. From the U.S. to Kazakhstan to Brazil and China, Mary Kay markets worldwide will participate as the iconic beauty company kicks off the initiative in New York City

On Thursday, May 12, 50 survivors of domestic abuse will be treated to a day of pampering and beauty. Many of the women are currently living in emergency housing or are in transition while trying to rebuild their lives after fleeing an abusive relationship. The event includes a makeover led by Mary Kay Makeup Artist Virginia Linzee and other activities to help the women make a fresh start.

The reigning Academy of Country Music® (ACM) New Female Vocalist of the Year Kelsea Ballerini, who launched to stardom with two consecutive GOLD-certified, #1 smashes – “Love Me Like You Mean It” and follow-up “Dibs” – from her critically acclaimed debut album THE FIRST TIME (Black River Entertainment), will lend her voice to the event to create awareness of domestic violence and dating abuse – an epidemic that impacts one in three young people today. Globally recognized fashion designer, Tracy Reese, will also be in attendance to help celebrate the inner and outer beauty of local domestic violence survivors. 

WHO: Mary Kay and 50 New York area domestic violence survivors

  • Kelsea Ballerini, chart-topping singer/songwriter
  • Virginia Linzee, Mary Kay Makeup Artist
  • Tracy Reese, globally recognized fashion designer
  • Crayton Webb, Mary Kay VP Corporate Communications & Corporate Social 
  • Responsibility
  • Safe Horizon representatives and advocates

WHEN: Thursday, May 12, 2016

              11:00 a.m. – 2:00 p.m.

WHERE: Metropolitan West

***Media must be credentialed. Call or text Rebecca Gibson at 214-708-7462 upon arrival***

WHY: The Mary Kay Global Day of Beauty is a component of Mary Kay’s Don't Look Away  campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness of support services. Over the past 15 years, Mary Kay Inc. and The Mary Kay Foundation ℠ have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse. For more information about Mary Kay’s long-standing commitment to prevent and end domestic violence, click here.

***Please note: For security reasons, only survivors wearing PINK ribbons can be photographed. Survivors wearing PURPLE ribbons CANNOT be photographed.***